Inter Bus ( lesson 6)
Activity 2: Case Study – Vietnam’s Emerging Market Potential
As a team, read the case study at the end of Chapter 12. Use the questions below to analyze the case.
What do you think western countries could do to help improve the business climate in Vietnam?
What problems might a company encounter while con- ducting market research in Vietnam?
Reflecting on your perception of products labeled, “Made in Vietnam,” does the type of product affect your perception? Explain.
Submit your company plan and strategies.
Solution Preview
International Business Discussion Lesson 6
Question 1
There are several things that Western countries can do to improve Vietnam’s business climate. One of them is creating multilateral trade deals, such as the Trans-Pacific Partnership that the United States wanted to implement under Barack Obama’s regime.
(350 words)