international business plan

WEEK 8: FINAL PROJECT – INTERNATIONAL BUSINESS PLAN
Using materials drawn from the previous assignment, students will be divided into teams to conduct research based on the criteria established, and develop a comprehensive International Business plan proposal with cost analysis. Evaluation criteria would include the following 10 areas:

How will the mission and vision of the business compliment the expansion?
Will this be a new department or division of existing market; or a new subsidiary?
Company strengths, in terms of finances, project management, etc.
Market size and growth trends
Entering a market into which owners have a level of comfort
Needs in this market – alignment with objectives?
Availability of incentives for business development
Market conditions
Customer demand
Growth in affiliated industries
Available labor
Local competitive environment
Other similar businesses/projects in development
Potential profit margins (is this attainable?)
General business climate and specific climate for this industry
Availability of qualified consultants and agents
Threats from inflation, foreign competitors, or privatization
Availability of channel partners (brokers, marketing tools, etc.)
Legal and compliance barriers
Laws for private ownership
Market entry barriers
Other administrative regulations and “red tape”
Location in terms of culture, climate, geography and topography
The host country’s ability and means to support business development
Logistics: rail, ports, roadways?
How these topographical factors would affect opportunities for exchange?
Financial and economic forces
Government stability
Taxation and interest rates
Pricing Challenges
Challenges of foreign currency
Financing the projects
Availability of funding and sources
Partnership opportunities or available local agents
Open to Acquisition / Joint Ventures
Sourcing products and resources from local suppliers
Intangibles OR Showstoppers –factors that might sway a marginal opportunity into a great one; or possibly something that “looks great on paper” but has too much risk:
Timing of development – how quickly will they look to turn a profit after initial site identification?
Estimated costs of project: provide some idea of what it will cost to get started
Other intangibles – government instability; or the Olympics to be held here; etc.
Finally – Cost of entry, plan for expansion, 2-3 yr objectives for when venture will be cash-positive
Of course, know that you should follow APA format; citing sources. Use good grammar; good PPT quality with strong content support.

below is how it will be graded.

BSB Minor Project Grading Rubric (100 points)

Excellent
(25 – 22.5 pts)

Good
(22 – 20 pts)

Fair
(19 – 17 pts)

Poor
(0-16 pts)

Possible Pts.

Actual Pts.

Content Knowledge

Demonstrates exceptional knowledge, insight and understanding of the subject matter, including the ability to select and apply the most appropriate, well-researched content to develop an effective approach.
Demonstrates good knowledge, insight, and understanding of the content, including the ability to select and apply an appropriate, well-researched content to develop an effective approach.
Demonstrates basic knowledge, insight, and understanding of the content; content is not consistently appropriate or well-researched.
Demonstrates limited understanding of assignment issues; content is not appropriate or well-researched.
Demonstrates content mastery by applying the most suitable theoretical framework, models, and/or techniques.
Applies a suitable theoretical framework, models, and/or techniques.
Application of content is adequate, but limited.
Little or no application of content; with limited and mostly inappropriate use of theoretical frameworks, models, and/or techniques.
Includes the application of relevant concepts from previous courses, when appropriate.
Draws from and generally applies content from previous courses, when appropriate.
Limited use of content from other courses.
Connections to concepts from previous courses are absent.
Examples link directly and appropriately to the subject matter.
Provides some relevant examples.
Limited examples are provided and not consistently appropriate.
Examples are absent and/or not related to the subject matter.
Uses course materials as a springboard for developing original, insightful ideas.
Content is used to generate some original ideas.
Minimal number of original ideas.
No original ideas developed from the content are apparent.
0

Comments:

Communication and Research

There is an exceptionally clear, arguable, well-developed, and definitive position stated.
Information is presented in a logical, interesting sequence organized with smooth transitions and appropriate headings.
Uses an appropriate level of highest quality research, and theories and concepts are presented accurately and sufficiently.
All supportive materials are properly and flawlessly cited, and formatting is consistent with the APA style.
Project is exceptionally concise, clear, with consistently proper grammar, spelling, and paragraphing.
Clearly addresses the target audience.
The project strictly adheres to the guidelines and format required by the assignment.
The conclusion unites the important points of the presentation and encourages future discussion.
There is an arguable, well-developed, and definitive position stated.
Information is presented in a logical sequence organized with generally smooth transitions and appropriate headings.
Uses an appropriate level of research, and theories and concepts are generally presented accurately and sufficiently.
Supportive materials are properly cited with minimal (2-3) errors, and formatting is consistent with the APA style.
Project is concise, clear, with proper grammar, spelling, and paragraphing with minimal (2-3) errors.
Demonstrates an awareness of the target audience.
The project generally adheres to the format required by the assignment.
The project does not fully adhere to the format required by the assignment.
The project does not adhere to the format required by the assignment
The conclusion unites the important points of the presentation.
The conclusion summarizes the important points.
The conclusion is vague and incomplete.
A position is stated and adequately developed.
Presentation of information is not consistently logical and transitions between points are not smooth and inconsistent headings.
Uses an adequate level of research, but theories and concepts are not consistently presented accurately and sufficiently.
Supportive materials are presented, but with errors (4+), and formatting is not consistent with the APA style.
Project contains errors (4-6) in grammar, spelling, and paragraphing.
Demonstrates little understanding of the target audience.
The position is vague and not well-developed.
Lacks clear and logical development of ideas with weak transitions between ideas and paragraphs, with no headings to separate and transition ideas.
Research is superficial and insufficient to support the topic.
Supportive materials lack proper formatting with limited details and many sources missing or incomplete.
Numerous (7+) and obvious grammatical, spelling, and stylistic errors undermine reader comprehension.
Does not acknowledge or identify the target audience.

Additional considerations for PowerPoint/visual presentations:

The presentation layout is interesting and visually pleasing and contributes to the overall message.
Professional-level use of headings, sub-headings and white space, along with appropriate fonts and size.
All graphics are attractive (size and color) and help to explain, reinforce, and support the theme/content of the presentation.
Additional considerations for PowerPoint/visual presentations:

The presentation layout is visually pleasing and contributes to the overall message.
Appropriate use of headings, sub-headings and white space, along with appropriate fonts and size.
Most of the graphics are attractive (size and color) and support the theme/ content of the presentation.
Additional considerations for PowerPoint/visual presentations:

The presentation layout is visually inconsistent and sporadically contributes to the overall message.
Headings, sub-headings, and white space do not consistently support message.
Fonts and text size are inconsistent and distracting.
Graphics are occasionally used, but rarely support the presentation.
Additional considerations for PowerPoint/visual presentations:

The presentation layout is haphazard and visually contributes little to the overall message.
Headings and subheading are missing or irrelevant to the supporting text.
Font and size are inappropriate resulting in text that is difficult to read.
Graphics are superfluous or absent.
Comments:

Critical Thinking

Demonstrates exceptional work through the consistent use of a clear and logical progression of points and conclusions.
Demonstrates proficiency through the use of a clear and logical progression of points and conclusions.
Inconsistent application of logic in presenting a progression of points and conclusions.
Logical reasoning and progression of points are virtually absent.
Carefully analyzes the information collected and draws appropriate, inventive, warranted, judicious, and non-fallacious conclusions supported by evidence through accurate interpretation of statements, graphics (e.g., charts, tables), etc.
Analyzes the information collected and draws appropriate, warranted, and non-fallacious conclusions; conclusions are generally supported through interpretation of statements, graphics (e.g., charts, tables), etc.
Analyzes the Information collected, but conclusions do not consistently and logically derive from that information; Interpretation of statements, graphics (e.g., charts, tables), etc. is occasionally invalid.
Fails to identify conclusions, implications, and consequences of the issue. Misinterprets evidence, statements, graphics, questions, etc. and draws unsupported and fallacious conclusions; arguments are not persuasive.
Identifies not only the basics issues and implications surrounding the topic, but recognizes subtle nuances.
Identifies all the basic issues and implications surrounding the topic.
Identifies some of the basic issues and implications surrounding the topic.
Identifies few if any of the basic issues and implications surrounding the topic.
Identifies and questions the validity of key assumptions.
Identifies and questions the validity of assumptions.
Some underlying assumptions are identified, but are not adequately explored.
Does not surface and interact with underlying assumptions.
Thoughtfully analyzes and evaluates major alternative points of view, addresses contradictory evidence, and constructs persuasive and compelling arguments.
Offers analysis and evaluations of obvious alternative points of view; fair-mindedly follows where evidence and reasons lead.
Offers limited analysis and evaluations of some alternative points of view, but quickly dismisses these points.
Fails to identify or hastily dismisses strong, relevant counter-arguments.
0

Makes clear connections to previous or current content and to real-life situations.
Makes connections to previous or current content and to real-life situations.
Makes occasional connections to previous or current content or to real-life situations.
Makes no connections to previous or current content or to real-life situations.
Comments:

Business Application

The project proposes feasible, practical, interesting, and actionable recommendations and solutions that consider cost, culture, timeframe, and other critical factors.
The project proposes feasible, practical, and actionable recommendations and solutions that consider most critical factors, such as cost, culture, and timeframe.
Proposes recommendations that are not consistently feasible, practical, and actionable; limited consideration of critical business factors.
Recommendations are impractical, uninspiring, and not feasible. Solutions do not take into account environmental or organizational factors.
Clearly identifies and describes action issues associated with specific decision-makers.
Action items for specific decision-makers are identified.
Action items are presented, but are not linked to specific decision-makers.
Specific action items are not delineated for particular decision-makers.
Presents information, concepts, conclusions, etc., so that others can use the information to improve/transform their lives and the organization they serve.
Presents information, concepts, conclusions, etc., so that others can use the information to improve/ transform their lives and the organization they serve.
Information, concepts, conclusions, etc. as presented have a limited, transformative impact on individuals or the organization.
Information, concepts, conclusions, etc. are not presented in ways that will transform and serve organizations and people.
A plan for measuring outcomes for the proposal is detailed, well-thought out, and realistic.
A plan for measuring outcomes is presented.
General consideration for measuring outcomes is apparent, but no specific plan or approach is presented.
Little or no consideration is given to measuring or quantifying outcomes or assessing the value added to the organization.
Clearly describes the value added to the organization and how goals balance and satisfy different stakeholders’ interests.
Attention is given to the value added to the organization and the impact on key stakeholders.
The value added to the organization and the impact on stakeholders is mentioned, but not adequately explained and developed.
The impact on various stakeholders is not discussed.
Selects and applies the appropriate analytical tools (quantitative and qualitative) to address the business issues for the particular discipline (e.g., accounting, economics).
Selects and applies the appropriate analytical tools (quantitative and qualitative) to address the business issues for the particular discipline (e.g., accounting, economics).
Utilizes some, but does not consistently select/apply the appropriate analytical tools (quantitative and qualitative) to address the business issues for the particular discipline.
Does not effectively select and apply the appropriate analytical tools of the appropriate discipline (e.g., accounting, economics).

Comments:

Late deductions (e.g., -10):

Score:

100

Overall Comments:

Solution Preview

CHAPTER ONE
1.0 EXECUTIVE SUMMARY
The business plan aims to open a new branch of the Sun City Hotel. The project seeks to bring an understanding of the hospitality services targeted in these areas. There is a proposed increase in the company’s financial gain seen through the comprehensive understanding of the hotel’s operation, its growth strategy as well as the financial objectives. Our new franchise location is intended in Victorville, California.

(2,509 words)