Introduction to business

ASSIGNMENT 04

C01 Introduction to Business

Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the Course Home page for specific format requirements.

Part A

MKD Transportation owns and operates a fleet of container ships and tankers that transport goods around the globe. Company executives have just been contacted by the media with a credible report that one of their ships is leaking an oily substance off the coast of Belize. If true, some of the world’s most beautiful coral reefs could be in danger. On the other hand, the captain of the ship in question has not notified the company of any problem, and cleanup could be very costly. Environmental groups and the government of Belize have demanded that the company admit responsibility and immediately begin cleanup.

1.Managers at MKD claim to exercise ethical behavior toward their employees. Describe three (3) matters this behavior might cover.

2.What might the general public begin to think about MKD’s responsibilities toward the environment? Provide one (1) example.

3.If MKD adopts an obstructionist stance, how will the company respond to this media report? Provide one (1) supporting fact.

4.If MKD adopts a defensive stance, how will the company respond to this situation? Provide one (1) supporting fact.

5.If MKD adopts an accommodative stance, how will the company respond to the media and demands by the government of Belize and environmental groups? Provide one (1) supporting fact.

6.How might this situation have been different in the event that MKD had initially adopted a proactive stance to social responsibility? Provide one (1) supporting fact.

Part B

Describe one (1) example of a situation in which a company might adopt a pricing objective other than profit maximization. Provide two (2) supporting facts.

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Solution Preview

PART A

Ethical behavior refers to acting in a manner that is consistent with what society, as well as individuals, typically think are good values. Since managers at MKD claim to practice ethical behavior toward their workers, there are several matters this behavior might cover. One of these matters is fairness. Although the captain of the ship has not reported any problem to the company, the company might decide to incur the cost of the cleanup if the captain says he was not aware of the leakage. The second matter is honesty.

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