Introduction to Operations Management and Strategy
Introduction to Operations Management and Strategy
One page assignment, 300 words
Papers will be assessed on the following criteria:
- Description of the Case and Identification/Coverage of Major Issues
- Depth and Scope of Analysis
- Solutions and Strategies
- Writing Clarity and Quality
- APA formatting
Nokia is a communications and information technology company included in the Fortune Global 500 ranking and has a rich heritage that can be traced back to the 19th century. During the 1990’s Nokia became the world’s leading mobile phone manufacturer, but the company did not anticipate the significant change that smartphones would bring to the market at the turn of the century. When smartphones rose to popularity Nokia’s market share was significantly reduced and the company entered into a crisis. Stephen Elop was appointed CEO of Nokia in 2010 and after a diagnosis of the company he addressed all the employees with an internal memo known as “Burning Platform.”
Read the article:
All Microsoft Employees Should Read Stephen Elop’s ‘Burning Platform’ Memo Right Now (use the link provided at the bottom of the instructions). Paying particular attention to the memo portion of the article. Then respond to the following:
· Which elements related with James’ Operations Management definition do you identify within the “Burning Platform” memorandum?
· Which of the five steps within Hill’s framework for Operations Strategy formulation do you recognize?
· What internal and external factors do you observe?
· Comment on the CEO’s use of violent imagery and language (burning platform, death, war) as a motivational tool. What are the pros and cons? Do you feel motivated? Can this approach backfire?
Edwards, J. (2013). Al Microsoft Employees Should Read Stephen Elop’s ‘Burning Platform’ Memo Right Now. Business Insider. Retrieved from:
https://www.businessinsider.
Papers will be assessed on the following criteria:
- Description of the Case and Identification/Coverage of Major Issues
- Depth and Scope of Analysis
- Solutions and Strategies
- Writing Clarity and Quality
- APA formatting
Solution Preview
As a communication and information technology Platform Company, Nokia has been listed among the 500 fortune global companies around the world since the 19th century. The company was the world’s leading in mobile manufacturing in the1990’s, but after the introduction of smart phones in the market by companies such as Apple and Samsung, its market share reduced significantly.
(351 words)