Lakewood Chopsticks Exports Case Analysis, marketing homework help

A new Product’s success depends on Product Trial and Product Repurchase. Discuss the two success factors. What should Lakewood do?

2 pages, double space, analysis of the case

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Lakewood Chopsticks Exports Case Analysis

When a company decides to launch a new product into the market, there are several factors that can determine whether the product becomes a success or a failure in the market. Some of the two major factors include product trial and product repurchase. When a new product is released into the market, it is always important to ensure that it is tried in the market. The aim of a product trial is to validate a new product idea in the market.

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