Business Question
Part1: Read Chapter 14. Customer Satisfaction and Customer Relationships and write a brief summary on it, then
Also, provide a graduate-level response to each of the following questions:
Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions. Discuss with supporting examples.
Choose a company, research the company’s Customer Relationship Marketing (CRM), and discuss it with the rest of the class.
Part1: needs to be in APA format and also 500+ words and cite all references.
Part2:In this assignment, you are to critically read and evaluate a scholarly article’s strengths, weaknesses, and contributions to the study field. Learning how to critique a journal article has several benefits, including preparing you for publishing in the future and keeping you current on the literature in your field of study. The practical application is developing the ability to look at research within your organization and industry with a knowledgeable, critical eye.
Use online or any IEEE source, locate and review the following peer-reviewed articles:
Lim, L. G., Tuli, K. R., & Grewal, R. (2020). Customer satisfaction and its impact on the future costs of selling. Journal of Marketing, 84(4), 23-44.
Melumad, S., & Meyer, R. (2020). Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure. Journal of Marketing, 84(3), 28-45.
Wies, S., Hoffmann, A. O. I., Aspara, J., & Pennings, J. M. (2019). Can advertising investments counter the negative impact of shareholder complaints on firm value?. Journal of Marketing, 83(4), 58-80.
Liu, Y., Shankar, V., & Yun, W. (2017). Crisis management strategies and the long-term effects of product recalls on firm value. Journal of Marketing, 81(5), 30-48.
Bleier, A., Harmeling, C. M., & Palmatier, R. W. (2019). Creating effective online customer experiences. Journal of Marketing, 83(2), 98-119.
Following your review, choose one article from this list; critically evaluate the article’s strengths, weaknesses, and contribution to the study field using the outline below as a guide:
Cover page
The cover page will include:
Articles Title and Author (s)
Name of Journal (s)
Date of publication
Your name
Executive Summary
Summarize the significant aspects of the entire article, including:
The overall purpose and general area of study of the article.
The specific problem is being addressed in the study.
The main findings of the article.
Literature Review
Briefly summarize the overall themes presented in the Literature Review.
Was the literature review applicable to the study, current, and thorough?
Were there gaps in the literature review?
Data Analysis
Identify the methodology used: qualitative, quantitative, mixed? Was the chosen methodology appropriate for the study? Why or why not?
Did the data analysis prove or disprove the research questions? Explain.
Results/Conclusion
In this section, you will address the following:
Describe the article’s relevance to the field of knowledge.
Outline the strengths and weaknesses of the article. Be specific.
Based on the article, what future research do you think needs to be accomplished in this area?
What are your key points and takeaways after analyzing the article?
Proper APA in-text citation must be used. The review is to be word-processed double spaced, not less than two pages, and no more than five pages in length. Paper length does not include the cover page, abstract, or references page(s).
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APA
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