How can a Brand Management Consultant help Impact Tours leverage brand equity to achieve its goals
How can a Brand Management Consultant help Impact Tours leverage brand equity to achieve its goals of creating brand awareness and create sustainable demand?
This assignment is assessed by means of an individual assignment of 2500 to 3000 words
You are encouraged to conduct external research to substantiate your answers.
Reference all sources of external information used in your work and any additional information to support your answers can be included in the appendix
Include executive summary.
IMPACT TOURS
IMPACT TOURS
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeBrand Equity AnalysisApplication and Justification of the four examined aspects of brand equity – brand salience, brand image, brand judgement and brand resonance
70.0 pts
Excellent
Excellent application and justifications of how Impact Tours can implement each of the four brand equity issues examined
60.0 pts
Very Good
Very good analysis, application and justification of how Impact Tours can implement brand equity principles examined.
50.0 pts
Good
Good analysis, application and justification of how Impact Tours can implement brand equity principles examined.
40.0 pts
Fair
Fair levels of analysis, application and justification of how Impact Tours can implement the brand equity principles examined.
30.0 pts
Weak
Relatively weak levels of analysis, application and justification of how Impact Tours can implement the brand equity principles examined.
70.0 pts
This criterion is linked to a Learning OutcomeRecommendations ProposedSound, judicious and succinct recommendations proposed
20.0 pts
Excellent
Excellent and actionable recommendations proposed based on sound analysis of the brand equity issues identified
15.0 pts
Very Good
Very sound and actionable recommendations proposed based on sound analysis of the brand equity issues identified
10.0 pts
Good
Good and actionable recommendations proposed based on sound analysis of the brand equity issues identified
5.0 pts
Weak
Weak and lack of actionable recommendations proposed and not based on sound analysis of the brand equity issues identified
0.0 pts
No Marks
20.0 pts
This criterion is linked to a Learning OutcomeReport StructureThe Report should consist of a Table of Contents, Executive Summary, Introduction as well as a reference list acknowledging all external citations cited in your work
10.0 pts
Excellent
The report covered all the expected outcomes
7.0 pts
Very Good
The report covered most of the expected outcomes in terms of structure
5.0 pts
Good
The report structure covered some of the expected outcomes
3.0 pts
Weak
The report is poorly structured and did not address the expected outcomes
0.0 pts
No Marks
10.0 pts
Total Points: 100.0
20200426185117impact_tours_case_study_1 (2)
20200426185146impact_tours_case_study_1
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APA
3148 words