This is a three-stage paper the other writer failed to use the company name and an innovative product for example the clapper or new innovative hovercar. I need a good foundation. Your business background should be able to translate my instructions. Use the Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final paper is due in Week 5. Cite your resources.

Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.
Describe how the division addresses customer needs and achieves a competitive advantage.
Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
Explain how the vision, mission, and value of the new division align with the company’s mission and vision.
Summarize how the vision, mission, and values guide the division’s strategic direction.
Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.