How is Tesla’s business model different from traditional car manufacturers?
ASSIGNMENT: CASE PROBLEM “TESLA, INC.”
Read: Tesla, Inc., McGraw Hill Education, by Frank Rothaemel, Rev. March 7, 2020, MH0067 (case)
Prepare a Managerial Report (*) structured as follows:
Task 1-1: Structure and present your paper in the form of a Managerial Report, with a cover page, table of content, executive summary, main body, appendices. Expected length of Assignment 1: up to 6 pages APA format, excluding cover page, table of contents, and appendices, 1.5-lines spacing.
Task 1-2: What is Tesla’s business model? How is Tesla’s business model different from traditional car manufacturers?
Task 1-3: How was Tesla able to enter the automotive mass-market industry?
Task 1-4: In which stage of industry life cycle is the electric vehicle industry? What core competences are the most important at this stage of the industry life cycle?
Task 1-5: Evaluate Elon Musk’s “Master Plan, Part 2” and assess if Tesla can gain and sustain a competitive advantage.
(*) Instructions: How to Write a Managerial Report.
Submit the completed document using the Attachments tool on this page. Please be sure to include your own name in the filename (last name, then first initial—for example: doej_assignX.doc) and in the text of the document, so your instructor/facilitator always knows whose submission he/she is reading.
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