Market research manager analysis

Market research manager analysis

What Is a MARKET RESEARCH Manager?

Market Research Managers are responsible for creating and improving processes for gathering information on various market conditions, competitors, and consumer trends in their companies’ industries. They are typically responsible for managing a team of researchers and reporting their findings to the head of the department. Teams across the company then use these findings to help improve products, guide marketing efforts, and more.

As a Market Research Manager, part of your role is to consistently analyze Target’s position relative to its competitors and report on these findings. As part of this process, you complete a SWOT analysis for each of Target’s main competitors each quarter. The quarter is coming to a close, and your boss has asked for the latest SWOT analysis for Walmart.

Solution Preview

Competitive Advantage between Target and Wal-Mart

Step 1: Research

            The main factors that bring major differences between target and Wal-Mart are quality, service, lighting, layout, prices and customers (Kelley et al., 2019). However the two companies are both discounters but attend to different consumers (“Walmart and Target: A tale of two discount chains”, 2019).

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