Explain the market research process and discuss how you would conduct market
Week 4 Assignment: “Market Research”
Think of a service that is of interest to you and conduct market research. Explain the market research process and discuss how you would conduct market research that service.
The requirements below must be met for your paper to be accepted and graded:
Write between 800 – 1, 000 words using Microsoft Word.
Use font size 12 and 1” margins.
Include cover page and reference page.
At least 80% of your paper must be original content/writing.
No more than 20% of your content/information may come from references.
Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.
References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, etc. are not acceptable for academic writing.
Grading Criteria Assignments Maximum Points
Meets or exceeds established assignment criteria 40
Demonstrates an understanding of lesson concepts 20
Clearly presents well-reasoned ideas and concepts 30
Mechanics, punctuation, sentence structure, spelling that affects clarity, and citation of sources as needed 10
Total 100
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APA
908 words