Describing how SNHU Pet Supply currently positions its products
For Milestone One, you will complete a draft of section I of your final project: SNHU Pet Supply Marketing Strategies. For this section, analyze SNHU Pet Supply’s current marketing strategy and how it supports their overall brand positioning.
Analyze SNHU Pet Supply’s current marketing strategy by:
Describing how SNHU Pet Supply currently positions its products
Identifying all of the different marketing platforms SNHU Pet Supply uses, and explaining how they work together to support the overall brand positioning
Identifying weaknesses in SNHU Pet Supply’s current overall marketing strategy
Be sure to support your responses with specific examples from the case study provided. Milestone One provides you with an opportunity to obtain valuable feedback from your instructor, which you should incorporate into your final project submission.
For additional details, please refer to the following documents:
http://snhu-media.snhu.edu/files/course_repository/undergraduate/mkt/mkt355/mkt355_snhu_pet_supply_case_study.pdf
Overview: In this assignment you will be analyzing SNHU Pet Supply’s current marketing strategy and how it supports their overall brand positioning. This milestone is due in Module Two.
Prompt: Specifically, the following critical elements must be addressed:
I. SNHU Pet Supply Marketing Strategies: In this section, you will be analyzing SNHU Pet Supply’s current marketing strategy and how it supports the company’s overall brand positioning.
A. Describe the messaging strategy SNHU Pet Supply currently uses to position its products. Support your description with specific examples from the case study.
B. Identify all of the different marketing platforms SNHU Pet Supply uses and explain how they work together to support the overall brand positioning. Support your response with specific examples from the case study.
C. Identify weaknesses in SNHU Pet Supply’s current, overall marketing strategy. Support your identification with specific examples from the case study.
Rubric Guidelines for Submission: Milestone One should adhere to the following formatting requirements: 1 to 2 pages in length, double-spaced, using 12-point Times New Roman font, one-inch margins, and APA formatting
Image preview for describing how SNHU Pet Supply currently positions its products
APA
452 words