Critically evaluate the proposed marketing research design
500 words Marketing Research Paper related to the Qualitative Research, Quantitative Research and Mixed Method Research
Word limit: Maximum 500 words (All included except assignment cover sheet, references, and appendices)
Due Date (Sydney time):
NO COPY, USE YOUR OWN WPRDS
Task Summary:
Coles would like to conduct some marketing research, adopting a quantitative research method, i.e., survey. However, they are unsure if it is the best approach to gather useful information of the public’s attitudes toward this compulsory mask-wearing move compared with qualitative or mixed research methods.
Please critique the proposed quantitative research method (i.e., survey) for Coles and based on your critique, provide ONE research design suggestion for Coles
Required Format:
·The School of Marketing Assignment Cover Sheet as the first page.
·Critically evaluate the proposed marketing research design, i.e., quantitative research method – survey.
·Propose ONE research design suggestion and justify it.
·Reference
Evaluation criteria:
1. Quality of the arguments and critical discussion in relation to the proposed marketing research design and suggestion. (40%)
2. Quality of the supporting evidence (i.e., good use of theory and/or secondary data, e.g., published government report, consulting report, to support your arguments and discussion). (40%)
3. Presentation (i.e., meet the submission guidelines, format and structure requirements, creative communication, reader friendly, write clearly & accurately, expression, spelling, diction, grammar, punctuation and proper and consistent referencing style). (20%)
Hint: The Detail informations of the “Assignment Requirement” and the relevant “Lecture Materials” is in the following attachment. Pls go through Carefully. NO COPY, USE YOUR OWN WPRDS
Just let you know this is the Marketing course that named as Mark5811: Applied Marketing Research
All the required materials are in the attachment, pls go through them carefully.
Please use the knowledge in the “5811Lec_TUT Notes.docx” to complete the assignment
Follow the assignment requirement, specially the Evaluation craters:
Feel free to send me message of you have any questions
Lastly, DO NOT COPY, USE YOUR OWN WORDS. and BE ON TIME
202006140429055811lec_tut_notes
202006140428515811assignment_requirement
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APA
536 words