Marketing

Marketing

Create a matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations. Include the following in your matrix:

Centralized versus decentralized format of management
Strategic goals of the organizations
Variation in the access to the capital market
Strategic marketing differences between these two types of organizations
Quality attributes of the two types of organizations
The management of pricing and volume
Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

Format your assignment according to APA guidelines.

Solution Preview

Centralized versus Decentralized Planning

Management Strategies

Centralized management structures focus the decision making and management processes on a central body. The flow of information is from top management to the business units, and they have little to contribute. Managers have very little time to interact with the subordinates given that they exercise authority over a wide range of the organization’s departments and employees (Tregear, 2015).

(767 words)