What constitutes “ethical advertising?

Discussion Questions

Reflect on and respond to AT LEAST two of the following questions:

1. The Campaign for Commercial-Free Childhood believes that ending or severely restricting advertising and marketing to childhood would improve the quality of childhood overall. Would you agree or disagree with this position? Why or why not?

2) What constitutes “ethical advertising?” Can you think of (or do a quick search and find) an example of an especially ethical OR especially unethical advertising campaign or or marketing strategy directed at kids?

3)If you were on an advisory board set up to advocate for more ethical and advertising marketing for children, what recommendations would you make to:

a)Parents and caregivers of young children

b)CARU

c)The Federal Trade Commission (FTC)

2. watch, reflect, and respond to the video below:”Mirrors and Windows: Why Kids Need to See Themselves Reflected in the Media they Watch.”

 

You can think about the following questions as part of your response:

1) What parts of the conversation did you find particularly interesting or illuminating? What points or issues stood out to you the most?

2) How would you answer the question “What does diversity mean in kid’s media?”

3) Can you think of examples of children’s media that have done an especially good job in terms of diversity, inclusion, and representation?

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What constitutes "ethical advertising

APA

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