This assignment challenges the student to think creatively.
The deliverable is a single-page letter addressed to a hypothetical website development company.
Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed.
Your firm has agreed to hire a professional website development company to market your product. The website developer needs the following information:
A brief description of the product
A description of the market and distribution channels
A description of the marketing activities
APA format is not required, but solid academic writing is expected.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Please refer to the directions in the Student Success Center.
Rubric for Grading:
Marketing and Distribution Channel Letter
1
Unsatisfactory
0.00%
2
Less than Satisfactory
65.00%
3
Satisfactory
75.00%
4
Good
85.00%
5
Excellent
100.00%
90.0 %Content
20.0 %Description of the Product
Description of the product is not present.
Description of the product is present, but ideas are confused or incomplete.
Description of the product is adequately presented.
Description of the product is clearly presented with useful details.
Description of the product is thoughtfully presented with rich and interesting details.
35.0 %Description of the Market Channels
Description of the market channels is not present.
Description of the market channels is present, but ideas are confused or incomplete.
Description of the market channels is adequately presented.
Description of the market channels is adequately presented.
Description of the market channels product is thoughtfully presented with rich and interesting details.
35.0 %Description of the Distribution Channels
Description of the distribution channels is not present.
Description of the distribution channels is not present.
Description of the distribution channels is not present.
Description of the distribution channels is not present.
Description of the distribution channels is thoughtfully presented with rich and interesting details.
10.0 %Mechanics and Formatting
10.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)
Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used.
Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used.
Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed.
Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech.
Prose is free of mechanical errors. Writer is clearly in command of standard, written, academic English.
100 %Total Weightage
Solution Preview
New Product Marketing Campaign
The company has long been in the research and development phase of a toaster that could work in the same way a printer does. Recently, the firm made a breakthrough in the research and the product prototype received significant success in the market. The new product requires that the user place slices of bread on a platform on top of the toaster, and a consequent spring motion achieved through constant reduction in weight pushes he slice of bread near the entrance into the toaster for heating.
