Marketing ( assignment 2)

Assignment 2
In Assignment 1 you wrote about the connection between a company’s ethical policies and actions to its marketing. Read the attached short case about Pfizer. Write a 1-2 page paper that in your own wordsdiscusses how the ethical issues impacted them. Will they be able to keep the highest ethical standards while still pursuing the ultimate goal of the firm, maximizing shareholder wealth?

Use other examples to support your thoughts. Be sure to cite and list any references that you use.

Solution Preview

Marketing in an organization is ethical if it remains bound by honesty, fairness and responsibility.(“Ethical Marketing | What is Ethical Marketing?,” n.d.) In as much as the organization aims to increase revenue through advertisement, it is necessary to provide the customers with products that meet their desire, while providing them with the results they need.

(534 words)