Marketing ( Discussion)

Discussion: Segmentation and Positioning
After reading Chapter 8, think about this.

Under what conditions do the pioneer and follower strategies have the greatest probability of success over the long term? For each of these in your own words, define the strategies and give examples of each, along with the preferred conditions.

Write a post of about 300 words, and respond to as many posts of others that you can.

Solution Preview

From the past, the advantage of becoming a pioneer was promoted by having a greater extent than risks. An outcome depends on the initial amount of resources a pioneer firm put in place in his company. Change in the environment provides enough opportunities to pioneer firms.

(370 words)