marketing discussion

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ORIGINAL THOUGHTS ONLY

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THIS IS NOT A PAPER. IT IS A DISCUSSION

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It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various different businesses and pricing strategies.

Match each business with the pricing strategy that you believe the business is using.
Discuss why you think the business is using the pricing strategy that you did.

Pricing Strategy

Penetration Pricing
Pricing Skimming
Premium Pricing
Competitive Pricing
Economy Pricing
Promotional Pricing

Business

Bentley Motors
Motorola
Kohl’s
Dish Network

Discussion Board Requirements: You need at least 2 full sentences per business, telling what pricing strategy you selected and why you selected the pricing strategy you did for the business. A total of at least 8 full sentences will be needed for full credit on this week’s discussion board for the initial post. Remember, at least one follow up post needs to be at least 4 good substantive sentences addressing your classmate by name, for full credit for your follow up post.

Solution Preview

Pricing Strategies

Bentley matches a premium pricing strategy. The rationale is that the company’s products mainly include highly specialized luxury automobiles. Additionally, Bentley actually has a premium line of products. The brand is also associated with an idea of high end vehicles. Bentleys are mostly featured in advertisements with a sense of elegance and sophistication. The brand uses its pricing to target a market that is focused on getting a luxury experience when driving.

Kohl’s pricing strategy involves promotional pricing strategies.

(252 words)