Marketing Plan
This paper should have a title page, abstract (the elevator speech), body, and reference page. Points will be deducted if any of these four sections are missing.
Make sure papers are written in correct APA style.
All papers should be written in the third person (he, he, it, and they). Make every effort not to shift to second person (you, your) as in, “When starting a company you need money.” Try to avoid shifting to the first person (I, we) as well. It is distracting to the reader and bad style to shift persons in a paper—students often do it in the middle of a sentence.
The marketing plan should be between 750-1000 words (not including the Title Page and References section), double spaced, and use The Times Roman font size 12. Structure the paper along the lines advised above.
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