As the Marketing Director of a nonprofit, you were asked to develop a marketing plan

As the Marketing Director of a nonprofit, you were asked to develop a marketing plan

As the Marketing Director of a nonprofit, you were asked to develop a marketing plan that outlines your strategies for fundraising efforts. Draft a memo to the CEO or Board of Directors that outlines your plan and estimated costs. Your memo needs to include the elements listed in this week’s reading assignment.

Required

Worth, M. (2016). Preparing for successful fundraising. In Fundraising (pp. 117-146). 55 City Road, London: SAGE Publications, Ltd.
Worth, M. (2016). Principles of fundraising. In Fundraising (pp. 87-116). 55 City Road, Lohttps://homeworkgain.com/downloads/marketing-plan-6/ndon: SAGE Publications, Ltd.

Solution Preview

Memorandum
To: The Board of Directors
From: Marketing Director
Subject: Marketing Plan
Date:
I am writing to inform you of the marketing plan our organization should utilize in developing fundraising strategies. As a non-profit organization, we are faced with economic challenges,

(495 words)