Marketing Plan Analysis
Please type the paper in 12 font, Times new roman and a minimum of 2 full pages. Please be as detailed as possible. Please include at least 2 creditable references and please list in APA format free of errors and extra word fillers. Please include page numbers at the bottoms of each page ONLY not the top.
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The assessment instructions is a guide for the paper and please answer each bullet in the paper from the assessment portion of the instructions.
OVERVIEW
Analyze the marketing and sales portions of a business plan and provide suggestions for improvement. There is no page limit for this assessment.
Creativity, analysis, and flexibility are necessary for developing and implementing a strong selling plan. In today’s fast-paced environment, sales plans are fluid. The ability to critically analyze plans and respond to change is a key skill for today’s sales and marketing professionals.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
Competency 5: Develop a sales plan.
Describe components of a company’s sales approach.
Evaluate whether a company’s sales plan is effective in relation to a particular marketing context.
Propose changes to a sales plan.
Competency 6: Evaluate management implications of marketing and sales plans.
Explain how a sales plan affects the implementation of sales strategies.
CONTEXT
There is more than one good organizational structure for a marketing plan (including the sales process). A plan is a road map leading to product or company success. In-depth planning and careful implementation can provide a strong foundation for the sales professional in today’s fast-paced environment. It is important to note that sales plans also need to be fluid. This means that during the implementation phases of a plan, changes should be made to react to market conditions, competitors, and other environmental factors.
The Assessment 7 Context document contains important information related to sales activities and the selling process.
ASSESSMENT INSTRUCTIONS
Analyze the marketing and sales portions of the Aircraft Equipment Maker Business Plan (linked in the Resources). Provide suggestions for improvement based on your analysis.
Note: This sample business plan from the Bplans Web site features a fictitious organization called Stretch ‘r Wings. The Stretch ‘r Wings sales approach is described in Sections 5 and 6 of the plan.
Address the following in your analysis:
Describe the components of the organization’s sales approach.
Assess the effectiveness of the sales plan for a business in this market, with this marketing mix.
Describe whether or not you think there is enough detail in the business plan to effectively communicate the organization’s sales approach.
Assess the management implications of using this sales plan. Explain how this sales plan would affect the implementation of sales strategies in the company.
Suggest additions and changes to the sales plan to make it more comprehensive and to better communicate the sales approach.
ADDITIONAL REQUIREMENTS
Written communication: Written communication is free of errors that detract from the overall message.
APA formatting: Resources and citations are formatted according to current APA style and formatting.
Font and font size: Times New Roman, 12 point
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Solution Preview
Marketing Plan Analysis
Introduction
Sales and marketing are an integral part of business activities. Companies must, therefore, use the right communication channels to reach their target customers. The processes of selling vary across organizations though they generally include: pre-approaching the customer, the sales presentation, closing the sale and follow up. The effectiveness of the sales department depends on the process by which sales representatives are selected and trained,
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