Marketing Plan Proposal
Clearly identify a product you will market, and state what the product specifically does; give examples. This can be a physical tangible good (like a flying car or running shoes) or an intangible service (dental services or car wash). The product can be actual (massage therapy) or theoretical (trips to the moon). Regardless we will assume your product is already developed and ready to market. However, there are two limitations:
- The product can not be illegal or unethical (no illegal drug delivery, human smuggling, etc.)
- The product must be PG (family friendly)
This outline must be approved by me. You may type or paste in the textbox below or upload a word or pdf document – do NOT use Apple pages.
Here are some examples (your product must be specific and clear, assume the reader has no clue what your product is):
Product: On-site oil change service
Description: The service is aimed to car owners who prefer to have basic auto maintenance, like an oil change, done at their home instead of an auto repair shop. Our mobile drivers will come to your home with all the tools and material needed.
Product: Vitamin Hair Spray
Description: The product is designed for both male and female users who want to enhance hair health while using hair spray. The spray will be in an aerosol can and will hold the hair in place while infusing it with vitamin D and E without any other chemicals such as fragrances.
Here are BAD examples – Do NOT follow these examples. They are too vague and unclear:
Product: Entertainment Service
Description: Our service provides entertainment for people of all ages (what kind of entertainment? Live? Animation? Streaming? It’s unclear here)
Product: Beauty Product
Description: Our beauty products offer the best quality for men and women who want to look their best. (Is it a skin cream? Hair product? High or low price point? Difficult to tell what the product is here)
Product: Legal Services
Description: Our product is designed to help navigate civil code 5674.3465 section C and D so that clients will not face legal penalties (unknow industry information, most readers will have no clue what this is referring to)
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