Marketing Proposal for Santa Fe Grill – Part C
Complete both Change Matrix and Part C Below:
Marketing Proposal – Santa Fe Grill: Each week students will be adding new components to the ongoing case study. A breakdown of the work due each week follows:
Part A:
Title Page
Table of Contents
Introduction
Segmentation of customer including:
Perceptual Map
Common characteristics of customer and trend lines
Part B:
Research Methodology including
Descriptive variables
Design of hypothesis (HO and HA)
Part C:
Research Questions
Specific Details Regarding This Week’s Assignment:
1. Your paper must meet the writing standards set by APA (6th Ed.)
2. Include a completed Change Matrix* (placed immediately following the title page) regarding the changes you made to Wk. 2 Part B.
3. Using the guidelines from Ch. 8 and integrating the recommendations from the Db responses, you are to create a list of eight questions that should be included in a questionnaire.
4. Provide a brief discussion on the purpose of your selected questions. In other words, how will the proposed question help solve the objectives of the management team?
* Student’s must address each of the notes, comments, or other feedback from the instructor previous week’s Proposal before this week’s work will be graded.
This should be it. I have attached the 3 chapters for this week and the Change Matrix. This should be a pretty easy week, since it’s just about the research questions. I’m also attaching the last version you sent.
I will provide the feedback from the instructor as soon as he sends it.
20190719133043marketing_proposal_part_b
Solution Preview
Introduction
Santa Fe Grill was founded by two roommates about a year and a half ago. The need for self-employment inspired the restaurant idea. The founders first came up with the plan based on what they had learned in an entrepreneurial class. The plan demographics had to be implemented in Dallas. However, the restaurant did not achieve an optimal outcome causing the owners to opt for marketing research. This research aims to survey to help the owners identify the liabilities in their plan. The main aim is to determine the factors that improve customer satisfaction and loyalty.
(2,395 words)