Marketing Question
Market segmentation is an important aspect of healthcare marketing as it helps to identify groups and subgroups of populations of persons we are trying to reach.
MARKET SEGMENTATION PAPER ASSIGNMENT INSTRUCTIONS
OVERVIEW
Market segmentation is an important aspect of healthcare marketing as it helps to identify groups
and subgroups of populations of persons we are trying to reach. Market segmentation is the
dividing up of these groups so we can create a specific message/service or product to each group
or subgroups. Understanding each of these segments will enable you to use scarce financial
resources wisely and to capture more of the target aim.
INSTRUCTIONS
Using the scenario below, provide alternatives in a paper of at least 500 words and in current
APA format that is supported by 2 peer-reviewed, scholarly references and 1 instance of Biblical
integration.
Bethesda Hospital has recently developed an occupational medicine program. It wants to target
employers in the Baltimore metropolitan area. The director of the program has a range of
services within this program including toxicology assessment, education around issues such as
preventing back injuries, stress management, and providing medical treatment at factories,
should it be desired. Suggest 3 alternative ways the customer base for this new service could be
segmented and indicate how each base of segmentation would result in a change in the marketing
mix.
Answer preview market segmentation is an important aspect of healthcare marketing as it helps to identify groups and subgroups of populations of persons we are trying to reach.
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