Marketing Research
What smartphone brand does your family/friends use?
Developing a Survey
Using the questions below, create a survey, and provide the survey to five people. I have attached the answers from the 5 people. Document labeled Survey.
What smartphone brand does your family/friends use?
Overall, how satisfied are your family/friends with their smartphones?
How do your family/friends rate different aspects of their experiences with their smartphones?
How do your family/friends perceive Apple’s iPhone?
How do your family/friends perceive the top iPhone competitors?
Compile the results of your survey, and discuss what it could mean for smartphone manufacturers.
Answer preview What smartphone brand does your family/friends use?
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