Marketing research

As the marketing director for a large retailer, you have been given the task of understanding why consumer demand has decreased dramatically for one of the company’s store-brand signature products. To understand this outcome, you will need to gather information from consumers and store employees. Once the data has been collected, you will analyze it and submit a report to the executive leadership team. Your paper should answer the original question and include a recommendation for resolving the problem based on your study’s findings.

You may choose a company or create a fictional one that can be used throughout this course.

One of the key concepts of research is called sampling. Sampling uses a small part of a population to discover and describe characteristics of the whole population. You will design a sampling procedure that will meet the requirements of rigor for sample selection.

Provide a brief description of the name of the company and its signature products.
Include a research question(s) that represents the need described in the scenario.
Create a list of 30 fictional names.
Select fictional people to participate in your practice study described in the scenario above.
The final sample needs to include at least 6 names from your list.
Write a description of the sampling procedure that you employed and the outcomes of it.
- In other words, how did you go about selecting the 6 names?
- Please include a description of the group composition (for example: number of males and females).
Include how you would gather and analyze information, answer your research question(s), and present your findings to the executive leadership team.

Solution Preview

Incliner Foods Company is a food and beverage company located in Brooklyn, New York. The company’s products are; Incliner biscuits, Incliner cakes and Incliner juice. The company has been in operation for over 15 years, and the management wants to expand its….

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