Mass Media: Development and Literacy

Write a 350- to 700-word summary in which you answer the following questions:

What were the major developments in the evolution of mass media during the last century?
How did each development influence American culture?
What is meant by the term media convergence, and how has it affected everyday life?

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Evolution of Mass Media

There have been significant developments on various fronts throughout history, key among them all being the evolution of communication technology. Following the innovation of the telephone, people at the time may have thought the phone to be the zenith of communication innovation (Mowery & Simcoe, 2002). However, further later in the twentieth century, the internet became public and people could easily use their computers to access information stored on the cloud as more people invested in different measures using which they could improve the use of the internet to suit different purposes. Over the time, different organizations made websites, from which people could easily access information about the organizations, as the internet became an indispensable form of mass communication avenue.

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