Theory of Mass Communication Practices
The purpose of this assignment is to link theoretical/scholarly material about media effects and content to a “real world” case.
This assignment calls on you to select a case of interest to you that played out publicly via some type of media channel. This could include traditional news outlets, blogs, social media or some combination of these channels. You will then critique and analyze the case from the theoretical framework(s) and perspective(s) in the scholarly literature you have chosen. Your case study should conclude with a summary of lessons learned from the case and/or any recommendations you have for how the individuals and/or organizations involved could have used media more strategically to realize more favorable outcomes. The final assignment should be about 10 pages in length (double-spaced, Times New Roman 12 or Calibri 11; page count excludes cover sheet and references page).
A complete Case Study will include all of the following components:
Introduction: Describes the overall purpose of the paper (includes a description of case for background/context; briefly previews type of media content that will be analyzed and theoretical/scholarly literature that will be used; makes an argument for why that area of scholarly literature is best suited to understanding the case).
Literature Review: Summary of theoretical/scholarly literature reviewed for the case (at least 10 sources cited).
Methodology: Identifies media content analyzed, provides a rationale for media content selected, describes how media content was collected, briefly identifies qualitative content analysis as the method of data analysis.
Media Review: Provides analysis of the chosen media that derives from insights related to the theoretical framework outlined in the literature review. For example, if you reviewed crisis communication theories/principles, you should be analyzing your data to report if and how those principles were used; if you reviewed framing theory, you should be looking for types of frames used, etc.). Findings from analyzed media texts are written in a narrative/thematic/descriptive format with example quotes interspersed to serve as evidence.
Discussion/Conclusion: The discussion and conclusion can occupy a single section, or individual sections can be created for the discussion and conclusion, respectively. Either way, provide comparisons/contrasts to previous literature and practical lessons learned and/or recommendations you have for how the individuals and/or organizations involved could have used media more strategically to realize more favorable outcomes. Furthermore, provide a conclusion that summarizes the broader Case Study and what it has contributed to our understanding of the issues/theories discussed.
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APA
2674 words