Media Planning and Advertising Campaign

What media venue would you use for your new client’s advertisement campaign? Describe the 5-Ws for your media planning.

Media Buying

You have been assigned the task of purchasing media for your client’s advertising campaign. In a two to four-page paper, discuss the steps you would use in determining how you would select a media venue. Describe each of the five W’s for your media planning. Describe the three most important rules of media buying and why they apply to your client.

The paper

Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center. (Links to an external site.)Links to an external site.

Must include a separate title page with the following:

Title of paper

Student’s name

Course name and number

Instructor’s name

Date submitted

Must use at least two scholarly sources in addition to the course text.

Must document all sources in APA style as outlined in the Ashford Writing Center.

Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Solution Preview

Media planning can be defined as the process through which decisions are made to deliver message to a targeted audience.  The following are steps to follow while determining the media venue to use in advertising the client’s products. First is listing media recommendation and then secondly, developing media…

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