MGT500 Learning theories
the reaction of the public to a 2017 Dove soap advertisement and Unilever’s apology as told in Humphries-Kil’s (2019) case are both expected and shocking. First, provide a detailed overview of the case. Then, using a learning theory lens, dissect the case. How did the advertisement come to be, why didn’t someone notice its questionable content and message, what lessons were learned, and how can Unilever institutionalize this knowledge?
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APA Format, 454 words