Milestone One: Justification
lay out the rationale for the concept, including the problem or opportunity it addresses, the market for the product or service, and the key features that set it apart from the competition. You should also discuss how the concept fits with the mission, vision, and priorities of the company implementing it and how or why it is innovative.
For additional details, please refer to the Milestone One Guidelines and Rubric document.
20190525213409milestone_one_guidelines_and_rubric
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Milestone One: Justification
The Automotive industry in the US and the rest of the world currently lacks a standard product for cleaning car windscreens from the inside (Facts, 2019). However, this does not mean that there are no products developed for that purpose – air conditioners and glass heaters are the industry’s main products – which, as research shows, are less impactful and are said to be the cause of road accidents at times. Pitsher Autos, a two-year-old car parts manufacturer, specializing in car windscreens developed just the right solution to the current market gap, a windscreen wiper that cleans from inside the windshields. Ceteris Paribus, the product checks through all the limitations brought about by the fog that forms on the inside of windshields especially during winter – efficiency, effectiveness, safety, and reliability are some of the factors that the new product will uphold.
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