Module 04 Written Assignment – Landing Page Optimization
Landing page optimization is an important part of the overall marketing process. When sending an e-mail or linking a paid advertisement, it is important that the message you express is reiterated on the landing page.
Choose an existing email you have recently received to complete this assignment.
In a 3-4 page paper, address the following:
- Compare and contrast what you changed from the e-mail to the landing page
- What did you learn in regards to resource planning between e-mail and the Web?
- What are the ways in which conversion can be increased? Support your statements with appropriate examples and scholarly references.
- Explain why you made these specific changes. Be sure to include what you learned through the process.
- Include a mockup of the e-mail landing page. You can choose to present this in Word, PowerPoint, or Illustrator format. If you are using the landing page of a specific Web site, you may include a screenshot of the landing page and highlight the alterations that you would make.
- Compare and contrast what you changed from the e-mail to the landing page
The landing page is the web page that acts as a server’s entry point for a certain website and a particular part of the website. On the other hand, email is a set of messages or a single message that has been distributed by the use of an electronic method from one user to the other, the medium can be through a computer or any electronic device that supports internet. In some situations, the recipients can be more than two. I did not change a lot between my email and the landing page because they both can work together through optimization. When using a focused attention, one can make the use of the landing page to be effective.