Online Customer Relationship Management (Unit 4 Individual Project)
Assignment Description (SEE WEEK ONE)
The company that you are working for is considering buying another smaller firm. However, there is some business analysis needed for your company to make its final decision about purchasing. Throughout this course, you will be working on creating the Business Strategy and Management Plan.
Keep in mind that the final Business Strategy and Management Plan template should contain the following elements:
Title page
Course number and name
Project name
Your name
Date
Table of contents
Autogenerated
Update
Maximum of 3 levels deep
Section headings
Each week, you will add a section to your Business Strategy and Management Plan and submit it for grading. For Week 1, you will make a qualitative evaluation of the industry’s
strategic position using Porter’s five forces. (Please note that the summaries below for Weeks 2–5 do not need to be completed in Week 1. Just create the section headings at
this time).
As a preview, each section will contain the following subsections:
Qualitative Evaluation of the Industry’s Strategic Position (Week 1 IP)
Choose an aspect of the information technology (IT) industry that has not been previously used as an example in this course. Use Porter’s five forces to make a
qualitative evaluation of the industry’s strategic position. Be sure to explain each of the five forces as well as explain how they relate to your chosen industry.
Note: The mobile phone industry was provided as an example in the video material and may not be used as the subject for this assignment.
Remember to include the following elements (Porter’s five forces):
The threat of new entrants: Are new entrants being attracted to the market, and are there barriers to entry in the industry?
The threat of substitute products or services: Are there other products that could be alternatives to offerings in the chosen industry?
Bargaining power of customers: What degree of bargaining power do the buyers have in terms of putting the industry under pressure to provide more
products or less cost?
Bargaining power of suppliers: What is the importance of raw materials, components, labor, and services that are required for the industry, and are there
substitutes for those inputs? Discuss the possibility of switching suppliers, if necessary.
The intensity of competitive rivalry: Does the industry have a sustainable competitive advantage?
(the section below is what I have to add each week for the individual projects you will see on the attachment below, however the first week only the week 1 IP is due) If you have any questions, please let me know. This assignment should be at least 4-5 pages long.
.Strategic Information Systems Assessment (Week 2 IP)
Analyze the strengths, weaknesses, opportunities, and threats for the case study organization that are related to its present information systems environment.
Assess the forces that are presently governing competition for the case study organization.
Using Wiseman’s framework of strategy development, define the strategic thrusts (and related advantages) that the case study organization should use to build a business case for implementing an information systems management plan.
Information Systems Business Case (Week 3 IP)
Based on the information contained in the Business Systems Plan and the Strategic Information Systems Assessment, write an IT strategy statement that details the following:
Critical success factors for the IT manager
A general strategy for how the IT department will determine congruence between the goals of the IT department and the goals and objectives of the case
study organization
A general strategy for how the IT department will support the goals and objectives of the case study organization
Strategic Business Plan (Week 4 IP)
Executive summary
Marketing analysis
You should identify a target market.
You should establish a strategy for acquiring a customer base.
Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis
Financial statements
Summary of the relevance of Porter’s five factors
Conclusion
Unit 1 Individual
Project
Assignment Overview
Unit: Management Effectiveness Using Technology Resources
Due Date: Wed,9/22/21
Grading Type: Numeric
Points Possible: 100
Points Earned:
Deliverable Length: See assignment details
Type: Individual Project
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Assignment Details
Learning Materials
Reading Assignment
My Work:
Online Deliverables: Submissions
Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis
Financial statements
Summary of the relevance of Porter’s five factors
Conclusion
Project Management Plan (Week 5 IP)
Initiating
Planning
Executing
Monitoring and Controlling
Closing
Week 1 Assignment
Choose an aspect of the IT industry that has not been previously used as an example in this course.
Note: The mobile phone industry was provided as an example in the video material and may not be used as the subject for this assignment.
Use Porter’s five forces to make a qualitative evaluation of the industry’s strategic position. Be sure to explain each of the five forces as well as explain how they relate to your
chosen industry.
Remember to include the following elements (Porter’s five forces):
The threat of new entrants: Are new entrants being attracted to the market, and are there barriers to entry in the industry?
The threat of substitute products or services: Are there other products that could be alternatives to offerings in the chosen industry?
Bargaining power of customers: What degree of bargaining power do the buyers have in terms of putting the industry under pressure to provide more product or less
cost?
Bargaining power of suppliers: What is the importance of raw materials, components, labor, and services that are required for the industry, and are there substitutes for
those inputs? Discuss the possibility of switching suppliers, if necessary.
The intensity of competitive rivalry: Does the industry have a sustainable competitive advantage?
Please submit your assignment.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Reading Assignment
Managing and Using Information Systems: A Strategic Approach: Chapters 2 & 5
Assignment Objectives
Analyze a company, its business position, and the attainment of competitive advantage through the understanding and application of information systems and
technologies.
Perform systems analysis in a variety of industries and competitive situations
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