Organizational Behavior Simulation
First, you examined the background information and available evidence provided by Nick Bay, SVP of Marketing, and determined that the problems associated with inaccurate readings using the monitor were due to consumers misusing the device in the field.
Next, you worked with Nick Bay, VP of Marketing, on how to allocate the emergency marketing expenditure authorized by the Board. You determined spending amounts for updating packaging instructions and initiating a communication campaign with our doctors. In total, you spent $250,000.00 on packaging and 0.00 on communication campaigns across initiatives.
Then, you worked directly with myself and the VPs of Marketing and Operations to save jobs by advising users to switch the test strip brand.
Finally, you worked with Rich Montella, Engineering Manager, to investigate customers’ problems syncing their glucose meters to their smartphones. You helped identify that approximately 60% of smartphone-using customers wait a month between syncing their readings.
At this point, we need to hold a press conference and address mounting questions about this unfolding situation. The public wants some answers. I have communicated to the press several times during this crisis, but the time has come for another significant push in terms of external communication.
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