Outside Class Exercise
Outside Class Exercise #1: Segmentation in the Grocery Store
The combination of products in a section of a Grocery Store is a great way to see and consider the consumer needs and wants that Consumer Product companies seek to serve. In this exercise, you will consider the needs and wants satisfied in the products at two different types of grocery stores, Full Assortment and Limited Assortment.
I prefer chose Walmart and Aldi
for more Detail see the attachment file
Segmentation in the Grocery Store
The stores that I visited were Aldi and Wal-Mart. Each of the stores had a distinct manner in which products were presented at the various shelves. Wal-Mart had a full assortment with products from many suppliers stacked together. Such a display offers the consumer a wide variety of products to choose from. The product category that I delved into was crackers. I was even confused at picking a product in the Wal-Mart store due to the many suppliers that provided the crackers. On the other hand, Aldi had a limited assortment with a buyer able to clearly identify which crackers were displayed at the counters.
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