Owned Media Research and Analysis

Owned Media Research and Analysis

Your assignment for this week is to compare and contrast two music-focused companies and their approach to owned media (web, social, and blog).

  • Utilizing specific examples, provide a thorough analysis of what you think these two companies are doing right with their website, blog, and social media properties.
  • Also discuss what you feel is not successful, and where there are opportunities for improvement.
  • Analyze web traffic trends utilizing free tools like SimilarWeb and SEMrush or a tool of your choice; and review and report on social approaches and results using free tools like quintlyKeyhole, or another tool of your choosing.
  • Include any visuals that might help support your analysis and make sure you provide references and cite all your sources according to APA guidelines.

 

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Owned Media Research and Analysis

Introduction

The easy will discuss two music companies and then analyses them. The two music companies are Association Production Music company and AC entertainment.

APM Company

 APM is an American company of producing music its headquarters are in California Hollywood. APM music in its catalog has more than 600,000 tracks, and they include above 60 different libraries all around the world. Examples of the libraries are the western world, the Americans, Atlanta, stranger games and the famous game of thrones.

(873 words)

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