Please provide an example of how market basket analysis is used by companies.

Please provide an example of how market basket analysis is used by companies.

Please read the attached document before answering the question. Work must be 1 FULL page, single spaced, 12 font Times New Roman. The cover and reference page must be on separate pages with at least 5 references. You should have at least one in text citation for every reference and try to use reference other than or in addition to the uploaded textbook. Must contain a properly formatted in-text citation and scholarly reference.

My textbook name is “EMC Education Service (Eds). (2015) Data Science and Big Data Analytics: Discovering, Analyzing, Visualizing, and Presenting Data, Indianapolis, IN: John Wiley & Sons, Inc.”

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Market basket analysis

            Market basket analysis is a data analytics technology that is used in large retail businesses to determine the relation between commodities. The technique involves a combination of products that are purchased frequently. (Smartbridge 2017)These combinations reveal the correlation between various commodities bought most frequently. A set of association rules governs this technique. The method uses the Apriori algorithm. 

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