Price and Channel Strategy
Citation For Book. Please give at least two from the book and two more references as you see below it is requesting.
Kotler, P.T. & Keller, K.L. (2016). Marketing management (15th ed). Upper Saddle River, NJ: Pearson/Prentice Hall
Book citation example: (Kotler & Keller, 2016, p. 9)
I have also attached the paper that is needed in APA format and the grading guide to better assist with understanding what is needed with the assignment.
Please use Starbucks again, as this is what is being used through the entire course for the marketing plan.
Purpose of Assignment
This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.
Assignment Steps
Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.
Price and Place/Distribution:
Distribution Strategies
Channels, Mass, Selective, Exclusive
Positioning within channels
Dynamic/Static Pricing Strategies
Channel tactics (Pricing)
Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
20180205151006week_4___grading_guide
20180205151912week_4__student_name__price_and_channel_strategy
Solution Preview
Pricing and Channel Strategy
Introduction
When the organization has completed the process of production, the good must follow a diplomatic channel to manage the movement of goods to the market. The commonly used marketing mix refers to tactics that a company uses to influence demand for its products and services. Additionally, the organization uses pricing and distribution models as part of the marketing mix.
(834 words)