price strategy
APA Guidelines and the company is Toyota motors
Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.
Price and Place/Distribution:
Distribution Strategies
Channels, Mass, Selective, Exclusive
Positioning within channels
Dynamic/Static Pricing Strategies
Channel tactics (Pricing)
Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
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Toyota Motors Price/Distribution Models
Toyota Motors is one of the largest vehicle manufacturing companies in the world. The organization’s marketing mix represents the strategies that the firm uses to interact with the target market. Distribution strategies are crucial for the company whose customers are diverse with regards to their preferences and both local and regional market conditions. The organization that was founded in 1937 has used the right marketing mix which has enabled them to grow from a local business to a global player in the field of automotive manufacturing and distribution.
(956 words)