Priced Smarter on the Net Article Review
Please help me complete my MKT 245 assignment. You just need to read the article and answer a few questions on the asignment.
Article Review
Baker, W., Marn, M., & Zawada, C. (2001). Price Smarter on the Net.
Marketing strategy is of importance in the operation of business as it determines the performance of a product or service. Pricing is one of the competing strategies extensively applied by many corporations in their marketing operations. In the article, the pricing strategy is explored in regard to its application in corporations that offer internet services. The pricing aspect in the internet industry is complex based on the different implementations by various corporations as their marketing strategy. Therefore, determining how pricing of the internet services are implemented is crucial in understanding the industry as a whole and its operations.