PRINCIPLES OF MARKETING 310 Discussion week 5

PRINCIPLES OF MARKETING 310 Discussion week 5

Identify and explain the unique aspects of nonprofit organization marketing strategies.

References:

Lamb, C. W., Hair, J. F., McDaniel, C. (20180125). MKTG, 12th Edition [VitalSource Bookshelf version].

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Non-Profit Organizations Marketing Strategies
One of the primary objectives of marketing often involves making the customer determine the possibility that he or she could need a particular product irrespective of the perception being in some cases, non-true.

(309 words)