PRINCIPLES OF MARKETING week (6 Disscusion )

PRINCIPLES OF MARKETING week (6 Disscusion )

There are several possibilities for “traditional” channel structure. Identify and explain each.

reference:

Lamb, Charles W., Hair Jr., Joseph F. and McDaniel, Carl. MKTG 12. 12th, Cengage, 2019. eText

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Principles of Marketing
When delving into the various principles of marketing, several possibilities are suggested for the traditional channel structures that are used to deliver products and services to the final or end-user customer. Each of the channel structures is different in regards to composition and number of intermediaries that are present.

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