Principles of Marketing

Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double‐spaced pages; refer to the “Format Requirementsʺ page located at the beginning of this learning guide for specific format requirements.

1.Describe the core marketing functions within an organization.

2.Discuss the goals and expected outcomes of this organizational function.

3.Explain how companies create customer-centered businesses.

4.Describe how customer-centered businesses impact the consumer decision-making process.

5.Describe what tools are used to make effective marketing decisions

Solution Preview

When it comes to the marketing functions we realize that there are various issues like having marketing research which will be followed by a market plan and the development of the product itself. When it comes t the strategies, there is the consideration of the customer service, distribution of the sales, advertising, product promotion, and public relations. Every organization needs to have the marketing functions if it is to be guaranteed success.
The first core function that an organization should consider is the pricing of the products to which they intend to offer to the consumers.

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