Marketing MBA 565
Topic: Discussion Board 5 -In today’s environment, marketers are encouraged to use social media as a vehicle to transport their message to their target markets
Details: In today’s environment, marketers are encouraged to use social media as a vehicle to transport their message to their target markets. However, as you have read in this module, there are reasons why social media may or may not be the optimal approach for specific target markets. In some cases, you might concentrate more on traditional modes (i.e. print advertisements or another form of non-internet advertising) and media (i.e., TV) as a form of communication.
Answer the following questions with your project product and primary target market in mind:
1. What is your team’s a product/service? Provide a brief description.
2. Who is your primary target market? Provide a brief description.
3. For your primary target market, will you create a social media campaign?
o If so, what is the message and which social media platform will you use? Why do you think this will work best for your product? And, how will you track the results of your social media campaign?
o If not, why not? And, what will be your message and main mode and medium for your primary target market? Why do you think this will work best for your product? And, how will you track the results of your social media campaign? (Please read all materials carefully and answer all questions)
MBA-565-Assignment-2-Group-1-1
Image preview for”there are reasons why social media may or may not be the optimal approach for specific target markets.”
APA
488 words