Professional Development Plan

Learning Outcomes Assessed:
Learning Outcomes Marks Allocated
LO1
Manage and lead people to enable them to achieve personal and business entity’s goals. 33
LO2
Engage stakeholders including employees/team members to efficiently and effectively achieve business entity’s goals. 10
LO3
Demonstrate leadership and management skills for self and others to achieve the business entity’s goals. 11
LO4
Analyse and manage the impact of the internal and external environment, and operating in a global context to effectively 6
Total 60
Assessment Requirements

Research
You are required to use academic books, journals, and companies’ websites to support the points you make in your report.
This report requires the use of secondary data only. You will conduct secondary research about the given organisation.
Ensure all research used is referenced properly using the APA referencing standard.
All answers must be in your own words, i.e. please do not use too many quotes, but describe/ analyse/ comment in your own words.
Your discussion for all the sections must be embedded in theory learnt in class.
Structure and Formatting
You are required to develop a Professional Development Plan in approximately 2000 words.
Please refer to the marking criteria provided for more detailed information concerning the tasks.
Professional Development Plan- HESTA
HESTA is passionate about supporting employees to continue their personal and professional growth. The industry super fund knows that supporting learning and development is integral to ensuring employees are equipped with the most up-to-date knowledge and the skills required to be leaders within their individual roles.
Superannuation is a complex industry and as such the learning and professional development requirements include a combination of compliance, professional development, soft and interpersonal skills training and CPD all in play, ensuring that you can keep on top of everything can be a challenge.
The Company
HESTA is the industry super fund in Australia when it comes to health and community services. They are well established as the largest super fund dedicated to this sector, and have a history of strong, long-term returns. They are committed to improving the retirement outcomes of their members so that they may live comfortably when they retire.
Commitment to providing benefits that their members want, and allowing members take control of their future with quality education and advice about super has allowed them to gain the trust of their members and keep their services relevant to their needs.
The Challenge
Like many organisations, HESTA have conducted their training, whether they be face-to-face or virtually, with attendance being recorded in Microsoft Excel. The sessions were about keeping up-to-date with industry knowledge, internal processes or skill development, but there is no central place to see all the learning available, access online learning or report on all the learning happening across the organisation.
The team are manually tracking internal training, however, if a team member went to an external training program not run by HESTA, it was up to the employee to keep their own records, and visibility of all learning happening across the organisation was stored in multiple locations. Having a large portion of their team working remotely, this is proving to be challenging and with the organisation expecting to increase their workforce in the coming years, it was important to have oversight of learning holistically.
After a deep review of their learning and compliance practices, the HESTA team has made a decision to take a different approach on how they provided and managed learning so that they could improve the delivery and tracking of learning material across the organisation.
Having a scalable solution is a key priority and HESTA has started to review several training platforms, and reflecting on her past experience with usability from both an administrator and users perspective, HESTA’s Capability Consultant, Renee McCoy is looking into the pain points and what they need in the future.
Retrieved on 6th March 2018 from https://www.go1.com/post/case-study-hesta (Links to an external site.)
(Modified without permission)
You have been hired as a new Training Manager of HESTA to improve the professional development within the organisation. Lisa Samuels is the Marketing Strategy Executive. Your first task is to work with her and create a Professional Development Plan for the Marketing Team Leader Helen Brown.
Helen is 32 years old single mother who emigrated from Canada with her family 4 years ago and she has been working full time at HESTA for six months. She is a valued member of the team. She has excellent experience from her previous work at a Marketing agency in Ontario. For the last three months she has been very stressed because her 5 years old son has started at primary school and she has been unable to find a suitable after school care for him. Secondly, some of the people in her team have been unhappy as they believed that they deserved the Team Leader positon. So leading a team of very experienced professionals is also proving a challenge for Helen.
Design a Professional Development Plan for Helen Brown for short term as well long term. You will present the Plan to Helen as well as to the Marketing Strategy Executive, Lisa.
Detailed requirements and direction
Task Steps and Detailed requirements LOs assessed Total Marks
Personal vs company goals Identify at least TWO personal goals of Helen (1 mark)
Identify HESTA’s purpose and vision (1 mark)
Evaluate to what extent Helen’s personal goals align with HESTA’s purposes and vision. (4 marks) LO 1

6
PD Opportunities Identify at least THREE professional development opportunities suitable for Helen including any industry certifications if applicable. (3 marks)
Provide rationale for selecting these opportunities. Analyse how these opportunities align with HESTA’s purposes and vision. (6 marks) LO 1 9
Motivation Analyse how the selected professional development activities will enhance Helen’s intrinsic and extrinsic motivation. (4 marks) LO3 4
Time Frames Establish time frames for professional development activities in the short term as well as long term. Times frames must be established separately for each activity. (6 marks) LO 1
6
Resources Identify the resources (for example, financial, physical, human) needed for each professional development activity. (6 marks)
How would you access these resources? (6 marks) LO 1
12
Evaluation of effectiveness Suggest and analyse the measures to evaluate the effectiveness of each professional development activity. (3 marks) LO3 3
Professional, ethical, and socially and culturally appropriate practices. As a leader, in the professional development planning process what kind of professional, ethical, and socially and culturally appropriate practices you must follow.
(4 marks) LO3 4
Impact of Environment Analyse the impact of one internal and one external environmental factor on the proposed professional development planning process for HESTA. (3 marks)
Identify at least one challenge that HESTA may face due to the factors discussed above. Propose and justify at least one suggestion to manage the challenge discussed above. (3 marks) LO4 6
References
You must also use correct referencing style throughout the report.
At least 5 academic journals and at least 2 books must be consulted and referenced LO 2
Formatting and grammar
Word processed in black and white, with the main text in 12 point Times New Roman
Left aligned, with 6 point paragraph spacing, 1.5 line spacing on A4 size paper
Portrait format (left margin minimum 3cm, right margin minimum 2cm) LO 2
Presentation You must prepare a 10 minutes presentation that summarises all the major sections of your Professional Development Plan. Your audiences will be the employee (Helen), Marketing Strategy Executive (Lisa) and the Marketing Manager. See more details in the ‘Presentation’ Section of this assessment. LO2 10
Total Marks 60
Marking Rubric
NZDB1903- 6210
NZDB1903- 6210
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeTask 1: Personal Vs Company goals
Identify at least TWO personal goals of Helen (1 mark)
Identify HESTA’s purpose and vision (1 mark)
Evaluate to what extent Helen’s personal goals align with HESTA ’s purposes and vision. (4 marks 6.0 pts
Full Marks 0.0 pts
No Marks
6.0 pts
This criterion is linked to a Learning OutcomeTask 2: PD opportunities
Identify at least THREE professional development opportunities suitable for Helen including any industry certifications if applicable. (3 marks)
Provide rationale for selecting these opportunities. Analyse how these opportunities align with HESTA’s purposes and vision. (6 marks 9.0 pts
Full Marks 0.0 pts
No Marks
9.0 pts
This criterion is linked to a Learning OutcomeTask 3: Motivation
Analyse how the selected professional development activities will enhance Helen’s intrinsic and extrinsic motivation. (4 marks) 4.0 pts
Full Marks 0.0 pts
No Marks
4.0 pts
This criterion is linked to a Learning OutcomeTask 4: Time Frames
Establish time frames for professional development activities in the short term as well as long term. Times frames must be established separately for each activity. (6 marks) 6.0 pts
Full Marks 0.0 pts
No Marks
6.0 pts
This criterion is linked to a Learning OutcomeTask 5: Resources
Identify the resources (for example, financial, physical, human) needed for each professional development activity.
(6 marks)
How would you access these resources?
(6 marks) 12.0 pts
Full Marks 0.0 pts
No Marks
12.0 pts
This criterion is linked to a Learning OutcomeTask 6: Evaluation of effectiveness
Suggest and analyse the measures to evaluate the effectiveness of each professional development activity. (3 marks) 3.0 pts
Full Marks 0.0 pts
No Marks
3.0 pts
This criterion is linked to a Learning OutcomeTask 7: Professional, ethical, and socially and culturally appropriate practices
As a leader, in the professional development planning process what kind of professional, ethical, and socially and culturally appropriate practices you must follow.
(4 marks) 4.0 pts
Full Marks 0.0 pts
No Marks
4.0 pts
This criterion is linked to a Learning OutcomeTask 8: Impact of Environment
Analyse the impact of one internal and one external environmental factor on the proposed professional development planning process for HESTA. (3 marks)
Identify at least one challenge that HESTA may face due to the factors discussed above. Propose and justify at least one suggestion to manage the challenge discussed above. (3 marks) 6.0 pts
Full Marks 0.0 pts
No Marks
6.0 pts
This criterion is linked to a Learning OutcomePresentation
Delivery of Presentation

o Presentation suitable for audience
o Visuals used and well managed
o Clear presentation style (presentation pace, pitch of voice, appropriate language used)
o Effective use of allocated presentation time
o Professionalism
o Audience addressed and involved
o Handed presentation to lecturer one day before presentation.
o Consistent format, correct spelling and grammar.
Content of presentation

o Covers content in sufficient detail
o Key factors clearly, logically and comprehensively presented
o Ideas presented in a convincing and logical manner 10.0 pts
Full Marks 0.0 pts
No Marks
10.0 pts
Total Points: 60.0

Solution Preview

Personal vs. company goals

The first goal of Helen is to motivate and inspire team members to improve their morale and productivity by at least 25%. The second goal is to improve employee engagement in marketing projects by enhancing communication.

The mission of HESTA is to establish a super fund that is devoted to its members to improve their retirement plans so that they can live comfortably. Through this dedication, they have established a strong history of long-term returns.

(2,269 words)