Read Case 4-2 “ECCO A/S – Global Value Chain Management” and write a 3-4 Page Paper

Read Case 4-2 “ECCO A/S – Global Value Chain Management” and write a 3-4 Page Paper

Read Case 4-2 “ECCO A/S – Global Value Chain Management”.

Describe the competitive environment of ECCO and determine how well ECCO is positioned (vis-a-vis the competitors) to take advantage of changes in the industry.
Analyze ECCO’s global value chain. How well does this configuration match the drivers in the industry?
ECCO has a fully integrated vertical value chain. What are the pros and cons of this strategy? What economic and strategic factors should be analyzed to answer this question?
Is ECCO following the inside-out or outside-in strategic perspective? What are the implications of this choice and how can ECCO increase their sales/marketing effort
Your paper should include a brief executive summary, 900-1200 or 3-4 pages, and a recommended course of action.

Solution Preview

Global Value Chain management
Introduction
ECCO mainly focuses on the production of casual shoes. The competitive environment for ECCO is very high because of the other companies, which also produces footwear. Some of these companies that heighten the competition include the NIKE Puma as well as Adidas. The company is intensely focusing on high-quality production of its products. To make sure that it generates products of high quality, ECCO has maintained the vertical fully integrated value of chain positioned in different countries dwelling on local expertise. Due to this unusual situation, the competitors have established that it is quite difficult to bear a comparable quality level. The main advantage of the ECCO is that it concentrated on quality instead of fashion. To stand out despite the completion in the market, ECCO majored in the production of the casual footwear of high quality.

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