Read Case 7-1 “Levendary Cafe: The China Challenge” and Complete
Read Case 7-1 “Levendary Cafe: The China Challenge”.
*Using concepts, theories, and terms from the corresponding Chapter discuss the following:
What should Mia Foster do about Louis Chen?
What does it take to succeed in the restaurant franchising business?
What implications do these developmental stages have for the task of headquarters management and its relationship with overseas subsidiaries?
Your paper should include a brief executive summary, 900-1200 or 3-4 pages, and a recommended course of action.
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Case Study
Case 7-1 “Levendary Cafe: The China Challenge”
Executive Summary
The case study delves into Levendary café which operates a chain of more than 3,500 cafes across the world. The company started out as a soup, sandwich, and salad restaurant that grew into a business that was worth more than $10 billion. Its new CEO, Foster had a great track record having working at different corporations in the past.
(1,200 words)