Read Case 7: Gourmet to Go, management homework help

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Read Case 7: Gourmet to Go and respond to the following questions:

What is the nature of the product and its characteristics?
What is the nature of the competitive environment?
Because of the newness of the product, the promotion and advertising will be essential at start-up. Analyze the market strategy in terms of sufficiency for a new product.
What problems might be anticipated with the product? How could these problems be minimized?
What are the strengths and weaknesses of management and the organizational plan?

Solution Preview

Gourmet to Go
Nature of the product; Gourmet to Go is a new product in the grocery marketing. The product is a combination of menu planning and grocery delivery a complete package of grocery recipes for a week’s meal that will be delivered to the door of a customer who orders. The market targeted by this product is the young professionals in the urban areas staying in two income households.

(664 words)