Read case study and answer discussion question.

Read case study and answer discussion question.

Read Case Study 2-1 Groupon in the uploaded document. Answer question 1. How does information technology help Groupon compete. Work must be 1 FULL page single-spaced,  12 font Times New Roman. The cover and reference page must be on separate pages with at least 5 references.

Solution Preview

Groupon uses information technology in competing with the other competitors through building the list of email after the recruitment of every new customer into the platform. Groupon customers receive deals depending on where they are. Groupon also knows that in the current world all the people use mobile phones and their mobile apps are the creation they have for their customers which enables them to save a portion of money on the things they need. Groupon is also using the information technology in offering its customers a discount of 50% on the product they purchase. The company sends a code to the customer who redeems back the deal. Groupon still makes money without redeeming the coupon; it uses the POS system in recording the whole deal on the day they order not avoid overselling the coupon.

(742 words)